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Rating

Total average

57.9/100

Learning Materials ( 50.7 )
Learning Activities ( 49.3 )
Blackboard Management ( 65 )
Course Content ( 64.7 )
Course Structure ( 60.8 )
Contact Availability ( 73.5 )
Course Difficulty ( 31 )

Reviews (6)

Anonymous
   
MKTG1501 – Foundations of Marketing 40.1

Studying for this course is essentially an attempt to memorise pointless buzzwords that are used to explain basic theories and processes. Despite the fact that this course is conceptually simple, I struggled in maintaining high marks purely because this course relies heavily on memorisation and recollection; it does not test knowledge.

In addition, the early few weeks of the course requires numerous group work assessments to be completed, which are quite heavily graded. This was extremely painful because we were forced to make groups in the first tutorial class and we were stuck with that group for the whole semester. If they are to place that much assessment importance on group work, at least allow us time to pick group members wisely. The tutorials were plain, mostly because the content was so simple that there was hardly any need to explain it. Also my tutor, Charlane, often went on different tangents and struggled to keep her focus so yeah, all in all not the best experience in this course

Semester taken

Semester 1 - 2017

Your program/major

BEcon

Is lecture attendance necessary?

No

Is the textbook necessary?

No but helpful

Positives
  • Easy concepts
Negatives
  • Heavy content
  • A lot of memorisation
  • Large group assesments
Posted on July 3, 2017 1:00 pm
Anonymous
   
MKTG1501 – Foundations of Marketing 34.4

This course is an absolute joke. First off, the lecturer co-authored the text book himself, and then had fucking ridiculous questions in the final exam based on specific case studies in the text book. Completely unnecessary in order to teach the content of the course. Was just a reason for students to buy his over priced book. It should be illegal for lecturers to require students to buy THEIR OWN BOOK for THEIR OWN COURSE. Honestly infuriates me.

Secondly, most of the students taking the course can't speak English very well. This was a hassle, since most of the course is writing business proposals etc. So yeah, that was lame.

Semester taken

Semester 1 - 2015

Your program/major

Bachelor Business Management

Is lecture attendance necessary?

Nope

Is the textbook necessary?

Unfortunately yes

Positives No positive points
Negatives
  • The fucking textbook
Posted on March 6, 2017 6:26 pm
Anonymous
   
MKTG1501 – Foundations of Marketing 46.4

Way too much surface theory with not enough depth! Studying for the exam was memorising information and no application of knowledge. 55% of your grade comes from group marks (with the same 1 group) which is absurd, I was stuck with an underperforming group so my marks seriously suffered. Overall this course is really difficult to do well in. The lecturer even said it is the lowest 6 and 7 course at UQ, I wonder why!

Semester taken

Semester 2 - 2016

Your program/major

BBusMan

Is lecture attendance necessary?

No

Is the textbook necessary?

Yes

Positives No positive points
Negatives No negative points
Posted on November 10, 2016 7:49 pm
Anonymous
   
MKTG1501 – Foundations of Marketing 60.0

This subject was fairly easy, but had a lot of content heavy aspects which needed to be looked over meticulously due to the nature of the multi-choice exams. Relied very heavily on the text book. It's important you look beyond lecture notes. In saying that, the lecturer often just read off the slides, but provided video examples that could help you conceptualise certain things better (though most of the time this was not needed as it was common sense).

However, a big problem with this course for me was the group project. I noticed a large group of students who don't speak english as a first language enrol in the course. Although this is completely fine, it was very difficult to work in a very 'writing' based project when constant grammar, spelling and general typing mistakes were made by half of my group. I spoke to my tutor about this and she told me the same problem had arisen with other groups. It's very hit and miss - some groups worked extremely well but unfortunately most didn't.

Semester taken

Semester 1 - 2015

Your program/major

BA/BBusMan

Is lecture attendance necessary?

No

Is the textbook necessary?

Yes

Positives
  • Interesting concepts of marketing
Negatives
  • Too content heavy, may be better off focusing on fewer subjects within marketing and delving deeper into them as opposed to briefly touching on various ones.
  • Group project management is poor
Posted on December 5, 2015 11:41 pm
Anonymous
   
MKTG1501 – Foundations of Marketing 71.4

This is one of the easiest courses I've ever done. Granted its a first year subject but truthfully, the lecturer (I had Alastair Tombs) is so good at explaining the content - always had real world examples and movie snippets to help explain his point.

Assessment was really easy to get 7s in, the textbook was really helpful when it came to studying for the final exam and tutorials were also really fun. Textbook necessary to reinforce points from lectures.

Semester taken

Semester 1 - 2013

Your program/major

BBUSMAN

Is lecture attendance necessary?

No

Is the textbook necessary?

No

Positives
  • Easiest course you'll ever do
  • Easy to get 7s in assessment
  • Textbook and lectures closely aligned (ie week 1, chapter 1)
Negatives
  • Lecturer sometimes spoke a little too fast when he got excited
  • Lots of lists to remember
Posted on June 17, 2015 2:37 pm
Anonymous
   
MKTG1501 – Foundations of Marketing 95.3

Overall, this course was extremely easy. This course will provide you with a solid foundation of marketing knowledge that will help anyone in their careers (even if you don't study business). If you do study business, you'll want to take this course. It introduces some very interesting and useful theories and techniques that can be applied in conjunction with management theories.

The course is taught fairly well. The lecturer (Owen) and course coordinator (Alistair) definitely know their stuff. It is well structured, and provides ample opportunities for further learning. I had Kim Vu as my tutor, who is a fairly hard marker and a bit stern. Overall, the tutorials are pretty good, but they could delve in to more depth with the business plan.

Semester taken

Semester 2 - 2012

Your program/major

BBusMan - Marketing

Is lecture attendance necessary?

Not really - but you should go anyway.

Is the textbook necessary?

No

Positives No positive points
Negatives No negative points
Posted on August 1, 2014 7:43 pm

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