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Rating

Total average

83.7/100

Learning Materials ( 90 )
Learning Activities ( 86.5 )
Blackboard Management ( 75 )
Course Content ( 70 )
Course Structure ( 90 )
Contact Availability ( 93.5 )
Course Difficulty ( 75 )

Reviews (2)

Anonymous
   
MKTG2511 – Marketing Analysis 80.7

Dr Len Coote would have to be one of the greatest Business School Marketing lecturers of all time. You MUST take both his courses if you truly want to fall in love with Marketing and the real stuff behind it. Len makes the course simple (unlike what the other reviews says). Whilst the assignment is highly weighted and tediously long, you will extremely value this in the future. I don't recommend taking both his courses at the same time, but it is achievable. The final exam utilises all your knowledge learnt throughout the assignment and Len guides you with the exam throughout the lectures. Whilst there are little or sometimes no lecture notes, his pure genius knowledge makes up for this.

Semester taken

Semester 1 - 2013

Your program/major

Business / Marketing

Is lecture attendance necessary?

YES!!!

Is the textbook necessary?

No Textbook

Positives
  • Inspirational
  • Interesting
Negatives
  • No Lecture Recordings (But for a reason)
Posted on November 26, 2014 9:55 pm
Luke
   
MKTG2511 – Marketing Analysis 86.7

This course introduces you into a lot of extremely useful and powerful tools of analysis. MKTG2511 changed my entire view on Marketing and made me fall in love with market research.

I definitely recommend this course if you are in to marketing. It is very challenging though. Len definitely makes it hard for you to pass, but the result is that you learn a crapton more.

Positives
  • A lot of practical skills
  • Very interesting topics
  • Lecturer has lame jokes aplenty
Negatives
  • No lecture recordings
  • Extremely difficult exam
  • Long assignment
Posted on February 14, 2014 12:57 pm

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