The subject is very useful to applying marketing theories into the real world. A very practical subject that will pave the way for students to having that taste of ‘real world’ type of job/work. Dr. Nicole is a really good lecturer, encouraging students to give input based on their thinking, and not just follow what the lecturer has to say. She challenge the students to say what they have in mind. In addition, to accomodate practice, Dr. Nicole invited a lot of industry people to give lectures to students.
Would definitely recommend students to be knowledgable about marketing, as this is an extension to the basic marketing, but elaborated in depth by the lecturer. Would definitely recommend taking this subject along with MKTG3509 as to add up a little bit of variation within a student semester. Both lecturer (Dr.Nicole and Prof Len Coote) are both excellent lecturers.