I took this subject in Semester 2, 2017.
- Assessment structure was not always clear and differed from the ECP (additional assessments were given).
- Assessments changed- e.g. individual critique then turned into group critique.
- More planning/ organising from teaching staff would have been beneficial - presentation dates and report submission dates were changed as there were more groups presenting in some classes than others, requiring more tutorial slots for presentations.
- Marking felt subjective- I'd spoken with my tutor and lecturer re a mark and they had opposite opinions on sections of the assessment
- Lengthy time to get responses from teaching staff via email
Semester 1 - 2017
Is lecture attendance necessary?
Lecture recordings are provided, however attendance is recommended
Is the textbook necessary?
No, but useful
Content is good summary of marketing studies
Time in tutorials to work on group assignment
Marking appears to be rather subjective - tutor and lecturer having opposite opinions on how they'd ark
Difficulty gaining response from course coordinator
Very few tutorials covering content, meaning the only exposure to content is during lectures
The subject is very useful to applying marketing theories into the real world. A very practical subject that will pave the way for students to having that taste of ‘real world’ type of job/work. Dr. Nicole is a really good lecturer, encouraging students to give input based on their thinking, and not just follow what the lecturer has to say. She challenge the students to say what they have in mind. In addition, to accomodate practice, Dr. Nicole invited a lot of industry people to give lectures to students.
Would definitely recommend students to be knowledgable about marketing, as this is an extension to the basic marketing, but elaborated in depth by the lecturer. Would definitely recommend taking this subject along with MKTG3509 as to add up a little bit of variation within a student semester. Both lecturer (Dr.Nicole and Prof Len Coote) are both excellent lecturers.