The subject is really useful for students wishing to continue to higher research based education. Very useful in many aspects, and the lecturer is just phenomenally knowledgable about the course as well as marketing in general.
I would definitely recommend this course, I had a really great time attending this subject, acquiring vast knowledge about marketing theory, definitely one of the most theory based subject. Plus, a conceptual paper makes it easier for students to further their knowledge and understanding in reading educational based journal, such as articles from the journal of marketing.
The subject overall is right on track, seeing how the lecturer stresses on the theory side of marketing, and not to application of these theory. Therefore, overall it is good as it is.