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Rating

Total average

84.7/100
Learning Materials ( 89.3 )
Learning Activities ( 89 )
Blackboard Management ( 83.7 )
Course Content ( 91 )
Course Structure ( 86.3 )
Contact Availability ( 82 )
Course Difficulty ( 66 )

Reviews (3)

Anonymous
   
MKTG2501 – Consumer Behaviour 86.0

(Course taken in Semester 1,2019)
Fun course to take with a lot of interesting topics.
The assignments are a little hard as it requires editing skills, filming interview. The assignments marks are divided appropriately with a 20% literature review, 10% film treatment, 25% videography, 10% presentation, 35% finals.

The finals was pretty easy and straight forward. We were allowed to bring an A4 paper double sided with written notes. The finals can easily be done by referring to the double sided cheat sheet if there's sufficient information in it.

this course hardest part is for the videography. The workshops provided for the editing techniques is provided.

Semester taken

Semester 1 - 2017

Your program/major

Business Management

Is lecture attendance necessary?

Not really

Is the textbook necessary?

Yes (it\'s on Revel, free for UQ students)

Positives
  • great finals with cheat sheet
Negatives
  • editing skills and videography skills needed
Posted on June 15, 2019 8:31 pm
Anonymous
   
MKTG2501 – Consumer Behaviour 84.9

I loved this course! I know it was compulsory for the Marketing major but honestly I loved it!, Dr Josephine Previte is always on time, held really interesting lectures with great real world examples in pictures and video snippets throughout, planned really helpful tutorials and the assessment was really fun to complete (weird huh!).

The assessment (Literature Review (20%), Group Research Video (40%) and the final exam (only 40%!)) was weighted really well to maximise the percentage you had before going into the final exam.

Lecture and tutorial notes doubled as study notes at the end of the semester as they were straight from the textbook.

Semester taken

Semester 1 - 2015

Your program/major

BBUSMAN

Is lecture attendance necessary?

Not 100% necessary BUT really fun

Is the textbook necessary?

Not really, lecture notes covers everything

Positives
  • Lecturer gave real world examples in lecture
  • Really helpful tutorials and the assessment was really fun to complete
  • The assessment was weighted really well to maximise the percentage you had before going into the final exam (final only 40%)
Negatives
  • Lecture and tutorial notes doubled as study notes at the end of the semester as they were straight from the textbook SO don't worry about buying textbook
Posted on June 17, 2015 2:32 pm
Anonymous
   
MKTG2501 – Consumer Behaviour 83.3

This course introduces some really interesting topics that make you wonder about how you are being influenced by corporations. It definitely makes you a more discerning consumer.

Some of the things we were taught were against my personal views, some of it seems a little exploitative seeing as it takes advantage of human subconscious psychology. That being said, it was pretty interesting.

We had a new assignment format (videography) which wasn't planned very well. It was a little unclear as to what we needed to do. I ended up receiving a higher grade than I expected, so I think they must have marked leniently due to the new assignment format.
Positives
  • Great course content
Negatives
  • Questionable efficacy of new assignment format
Posted on February 22, 2014 2:15 pm

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